1	The Video Lottery Terminal Player
2	What Do We Know About VLT Players? Study performed with Yesawich, Pepperdine, Brown & Russell – Portrait of American Gamblers Surveyed 2,500 casino gamblers Who are they? How do they behave? What do they want?
3	Who Are They?
4	Who Are They? Women – 62% More likely to be a Minority – 38% 22% are black Under 39 years old – 57% Baby boomers make up only a small percentage Single – 72% With household income lower than the average gamer – 50% earn less than $50K/yr.
5	How Do VLT and Slot Players Compare? Gender Same Race Significantly more minorities, especially African American Age Younger Marital Status More often single Income Lower income
6	How Do They Behave?
7	Day Gambling Trips Frequency During the last 12 months Mean of 6.6 During the next 12 months 69% plan to make the same or more Budget Gambling Median of $100 Food & Beverage Average of $80
8	What Do They Want?
9	What Attributes are Important to Them? 5 most important attributes Friendly employees Safety and security of gaming facility Satisfaction with service provided by casino employees Safety of the destination/city Hotel room rate 5 least important attributes Golf course Adult revue shows Childcare facilities/kids club Boxing Valet parking
10	What Comps are Important to Them? Most important Free hotel room offer Discounted hotel room offer Free tickets to concerts or special events Least important Direct contact by casino host Food and beverage offer
11	What Are Their Leisure Activities? Most popular Shopping at the mall Going to the movies Least popular Golf (only 21% have played in the past year) Most frequently Spend time with family/friends Work around the house Least frequently Gamble online Go to a spa
12	How Are They Going to Vote?
13	What Should We Remember? While younger and less affluent, VLT players are a strong market They feel like second class citizens Service is important More important to them than slot players We shouldn’t think of them as second class citizens The come often, just not as often as slot players They are looking for recognition
14	The Video Lottery Terminal Player