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 The Innovation Group has performed market assessments and site design for a number of restaurants around the country. Market assessments have included demand analysis, feasibility studies, and marketing integration with complementary retail and recreational facilities. Site work has included parking lot, drainage, landscaping and irrigation design. In addition, The Innovation Group has completed food and beverage analysis, including restaurant sizing, marketing, and price points for leisure companies and resorts across the nation. |
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Blue Chip Casino & Hotel Desert Inn Prior to purchase by Steve Wynn, Starwood Hotels and Resorts retained The Innovation Group to conduct a comprehensive operations review of the Desert Inn, including pit and slot operations, entertainment, food and beverage service, marketing and promotions, and hotel operations. These operations and the overall property positioning were evaluated and recommendations made to improve profit margins, including slot and table mix, property positioning and floor manager activity during promotions and entertainment offerings, and level of hotel comping. Double Eagle Hotel & Casino For the Double Eagle Hotel & Casino, the largest such facility in Cripple Creek, Colorado, The Innovation Group provided marketing and operations consulting services that contributed to the successful turnaround of its operations, enabling it to emerge from Chapter 11 bankruptcy reorganization. New promotional and database marketing programs were developed and implemented, and changes to food and beverage product were initiated, allowing the facility to reach a broader segment of the customer base while enhancing operational efficiencies that more than doubled EBITDA. Grand Casino Avoyelles The Innovation Group completed a comprehensive operations review and feasibility study (including market assessments and operating pro formas) for this land-based casino near Baton Rouge, Louisiana. Existing revenue and visitation trends were analyzed along with expected changes in the competitive environment to determine the optimum strategy and sizing for an expansion of all components of the facility, including casino, hotel, busing program, food and beverage, golf course, and multi-purpose convention and entertainment center. Penn National The Innovation Group assisted racetrack operator Penn National in evaluating casino, entertainment, and food and beverage operations in its purchase of Gulf Coast properties Casino Magic-Bay St. Louis and Boomtown Casino. Pioneer Hotel and Gambling Hall The Innovation Group conducted a comprehensive performance evaluation of the Pioneer Hotel and Gambling Hall in Laughlin, Nevada for the Santa Fe Gaming Corporation. This evaluation was part of a strategic planning effort in response to increasing competition from tribal gaming in California. Property positioning and marketing, food and beverage service, slot operations, hotel operations, and historical performance were evaluated in forecasting future revenues and the impact from California based on a number of capital-improvement scenarios. Yakama Resort Conference Center The Innovation Group completed a feasibility study for the Yakama Nation's proposed development of a hotel and conference facility on their tribal land in Toppenish, Washington. The hotel analysis consists of two phases: the market analysis and the preparation of estimates of future operating revenues and expenses. The market report: arrived at conclusions relating to overall room-night demand for lodging facilities within the competitive market supply for the hotel, including an analysis of the corporate, group meeting, and leisure market segments; determined the adequacy of the proposed facilities, including an analysis of the mix and configuration of the guest rooms, meeting space, and food and beverage facilities; assessed the Hotel's potential performance, projecting performance over the first five full years of operations; and determined the Hotel's competitive advantages and disadvantages, relative to existing and future competitive supply. |
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