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 Strategic planning is about clarity and creativity. As competitive pressures increase or market expansion slows, gaming facilities often face the need to put more effort into maintaining market share or growing revenues in finite markets. Our comprehensive approach helps our clients to make the most effective use of their resources and to focus on the most important priorities. We employ a vast arsenal of strategic weapons including market analysis and assessments, feasibility studies, market research, financial projections, comprehensive operations reviews, trend analyses, competitive environment studies and more, including our own relevant experiences. The final analysis provides our clients with clear direction on where a particular project needs to go and how to get it there. |
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Aladdin Casino & Resort, Las Vegas Harrah's Entertainment, Various Locations Grand Casino Avoyelles, Marksville, Louisiana Pechanga Resort & Casino, Temecula, California Clearwater Hotel and Casino Feasibility Analysis Grand Casino Avoyelles The Innovation Group completed a comprehensive operations review and feasibility study (including market assessments and operating pro formas) for this land-based casino near Baton Rouge, Louisiana. Existing revenue and visitation trends were analyzed along with expected changes in the competitive environment to determine the optimum strategy and sizing for an expansion of all components of the facility, including casino, hotel, busing program, food and beverage, golf course, and multi-purpose convention and entertainment center. The Interface Group [The Venetian's special projects division] The Innovation Group analyzed the market potential for eight cities in the state of Massachusetts. Based on the extensive overlap between market areas, a gravity model was developed and used to analyze the local market segment. All potential sites were visited with extensive research on area tourist markets. The study estimated for each market the number of gamer visits per year and the total gaming revenues expected. Various scenarios with combinations of dockside and cruising gaming and different casino locations were analyzed providing a range for the market under varying conditions. Northern Lights Casino The Innovation Group performed a comprehensive planning assessment for a casino expansion and destination resort in northern Minnesota. The report assessed all aspects of the proposed development plans, from the casino expansion to the supporting amenities such as hotel, conference center, RV park, retail and child care. It included an analysis of the effect of the Northern Lights Casino on the tribe's other facility, the Palace Casino, as well as an analysis of the optimal size of the casino. Financial operating statements showing revenues, expenses, and cash flow for five years were provided for the casino, hotel, conference facility, and RV park. Oglala Heritage & Education Center, Badlands National Park, South Dakota The Innovation Group has recently completed a feasibility study for a multi-component facility planned for the South Unit of Badlands National Park. The study components included a hotel, convention center, museum and visitors center, gas station and convenience store, and campground. The Innovation Group projected hotel and campground occupancy, as well as attendance at the museum and visitors center. Recommended sizing and financial pro formas were provided for all components. Pioneer Hotel and Gambling Hall The Innovation Group conducted a comprehensive performance evaluation of the Pioneer Hotel and Gambling Hall in Laughlin, Nevada for the Santa Fe Gaming Corporation. This evaluation was part of a strategic planning effort in response to increasing competition from tribal gaming in California. Property positioning and marketing, slot operations, hotel operations, and historical performance were evaluated in forecasting future revenues and the impact from California based on a number of capital-improvement scenarios. Yakama Resort Conference Center The Innovation Group completed a feasibility study for the Yakama Nation's proposed development of a hotel and conference facility on their tribal land in Toppenish, Washington. The hotel analysis consists of two phases: the market analysis and the preparation of estimates of future operating revenues and expenses. The market report: arrived at conclusions relating to overall room-night demand for lodging facilities within the competitive market supply for the hotel, including an analysis of the corporate, group meeting, and leisure market segments; determined the adequacy of the proposed facilities, including an analysis of the mix and configuration of the guest rooms, meeting space, and food and beverage facilities; assessed the Hotel's potential performance, projecting performance over the first five full years of operations; and determined the Hotel's competitive advantages and disadvantages, relative to existing and future competitive supply. |
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